Automated SEO is priced per domain. A Copenhagen company that sells abroad runs two markets, and whether those two markets sit inside one domain or across two decides what the same campaign costs. That is the first number to establish, before anyone compares feature lists.
What follows is a costing exercise rather than a product tour: what the two levels contain, what the optional slots do, and what a twelve-month plan adds up to when you write every line down and total it honestly.
The invoice counts domains; the business counts markets
A manufacturer of modular cleanroom fittings north of Copenhagen sells to pharmaceutical engineering contractors in Ireland, Switzerland, Belgium and Germany. Perhaps a tenth of its revenue is Danish, and that tenth is mostly service contracts on installations it put in years ago. Its growth plan is entirely export.
The company has, as many Danish exporters do, ended up with two web properties: a .dk site that carries the Danish pages and the recruitment section, and a .com that carries the English catalogue. Nobody planned this. The .dk came first, the .com was registered when a distributor complained that the Danish address looked provincial, and both are now maintained.
For campaign automation, that historical accident is the single largest cost variable the company has. Subscription levels are quoted per domain, so a site keeping its English pages in a subdirectory of one host is one subscription, while a firm running a .dk and a .com side by side is two — before a single keyword has been chosen.
AutoSEO: the campaign that does not wait for you
The lower level is built for a company where nobody's job title contains the word search. It selects and prioritises keywords on its own, builds backlinks on its own, proposes on-site changes, and gives you the full analytics stack while it does so. The automation behind both levels is identical; what changes at the higher price is who gets to intervene.
AutoSEO — the campaign on autopilot
For a firm that needs the work done rather than the work supervised.
- Keywords found and ranked without you. The pool is assembled from Search Console, live result pages and any seed phrases you supply, then prioritised automatically.
- Link building runs in the background. Placements draw on a partner network of more than 230,000 websites, with no per-placement decision asked of you.
- On-site suggestions arrive as proposals. The system marks what it would change on the page; applying it stays your call.
- The full analytics stack is included. Search Console analysis and rank tracking come with the level, not as a separate purchase, along with a live assistant you can question.
The annual figure there is worth checking rather than accepting: 149 × 12. Ten months is 1,490, two more months is 298, and 1,490 + 298 = 1,788 USD for a year on one domain. Two domains at this level is 3,576 USD, since 1,788 doubled is 3,576.
FullSEO: the same engine with hands on it
The upper level keeps everything above and adds control plus staff. Keywords can be chosen manually, with the automatic selection still available as a fallback when nobody gets round to it. Backlink placement can be directed at a target domain rating instead of accepted as delivered. On-site changes can be routed through a human review mode before they go live. And the subscription carries a team of SEO specialists, developers and writers alongside the automation.
FullSEO — automation with a review step
For an export catalogue where the wrong phrase or the wrong donor site costs more than the fee.
- Manual keyword selection with an automatic fallback. You pick the phrases that matter for a specification-driven category; if nobody picks, the campaign does not stall.
- Placement against a domain rating target. You set the quality floor for donors rather than take the network's default spread.
- Human review before on-site changes apply. Product and compliance pages are not places where an unreviewed automated edit is welcome.
- People included, not billed hourly. SEO specialists, developers and writers come with the level, which is most of what separates the two prices.
Those last two tiles are the same fact stated twice, and they can be checked against each other. The monthly difference is 500 − 149 = 351. Over a year that is 351 × 12: 350 × 12 = 4,200, plus 12, giving 4,212. Approaching it from the annual totals instead, 6,000 − 1,788 = 4,212. The two routes agree, which is the point of doing it twice.
Add-ons, and what a slot actually buys
Two optional lines sit on top of whichever level you choose, and both are sold as slots rather than as packages. Among the add-on options in My SEO, Wikipedia placements are 10 USD per slot, offered at 0, 1, 5 or 10, and PBN placements — private blog network slots — are 1 USD each, offered at 0, 20, 100 or 500.
| Add-on | Price per slot | Available quantities | Cost at each quantity |
|---|---|---|---|
| Wikipedia placements | 10 USD | 0 / 1 / 5 / 10 | 0 / 10 / 50 / 100 USD |
| PBN placements | 1 USD | 0 / 20 / 100 / 500 | 0 / 20 / 100 / 500 USD |
| Both, at the middle quantities | — | 5 and 100 | 50 + 100 = 150 USD |
| Both, at the top quantities | — | 10 and 500 | 100 + 500 = 600 USD |
The arithmetic is deliberately dull: 5 Wikipedia slots at 10 USD is 50, and 10 slots is 100. One hundred PBN slots at 1 USD is 100, and 500 slots is 500. The top row of both add-ons together comes to 600 USD, which is more than the FullSEO fee itself — a fact worth noticing before anyone ticks the largest box on the assumption that bigger is better.
A constructed budget that adds up
Here is a plan for the cleanroom manufacturer, on the assumption that it consolidates onto one domain first. Three months at level one to establish a baseline, then nine months at level two once there is something to direct. PBN placements from month four, Wikipedia placements from month seven.
| Line | Months | Monthly | Line total |
|---|---|---|---|
| AutoSEO, one domain | 1–3 (3 months) | 149 USD | 447 USD |
| FullSEO, one domain | 4–12 (9 months) | 500 USD | 4,500 USD |
| PBN placements, 100 slots | 4–12 (9 months) | 100 USD | 900 USD |
| Wikipedia placements, 5 slots | 7–12 (6 months) | 50 USD | 300 USD |
| Twelve-month total | — | — | 6,147 USD |
Each line, digit by digit. Three months at 149 is 447, because 149 × 3 is 300 + 120 + 27. Nine months at 500 is 4,500. One hundred PBN slots at 1 USD is 100 a month, and 100 × 9 is 900. Five Wikipedia slots at 10 USD is 50 a month, and 50 × 6 is 300.
Now the total. 447 + 4,500 = 4,947. Then 4,947 + 900 = 5,847. Then 5,847 + 300 = 6,147 USD. Spread across the year that is 6,147 ÷ 12 = 512.25 USD a month, which checks back the other way: 512 × 12 = 6,144, and 0.25 × 12 = 3, and 6,144 + 3 = 6,147.
Those last two tiles must reconcile with the first, and they do: the subscription lines are 447 + 4,500 = 4,947, the add-on lines are 900 + 300 = 1,200, and 4,947 + 1,200 = 6,147.
The same plan on two properties
Suppose the company keeps both properties instead, and decides both deserve the upper level for the full year, with PBN placements on the export domain only and a single Wikipedia slot.
| Line | Basis | Line total |
|---|---|---|
| FullSEO, domain one | 500 × 12 | 6,000 USD |
| FullSEO, domain two | 500 × 12 | 6,000 USD |
| PBN placements, 100 slots, export domain | 100 × 12 | 1,200 USD |
| Wikipedia placements, 1 slot | 10 × 12 | 120 USD |
| Twelve-month total | — | 13,320 USD |
Checked in order: 6,000 + 6,000 = 12,000; 12,000 + 1,200 = 13,200; 13,200 + 120 = 13,320 USD. That is 1,110 a month, since 1,110 × 12 = 13,320. Against the consolidated plan at 6,147, the second property costs 13,320 − 6,147 = 7,173 USD over the year — which is the real price of a domain decision made a decade ago for reasons nobody now remembers.
A small export catalogue with one operator
Few products, a marketing manager with other duties, and no page where an automated edit would cause a compliance problem.
- Automatic keyword selection is a feature, not a compromise
- 1,788 USD a year is a line the finance director will not query
A specification-driven category
Products described by standards and tolerances, where the phrases that matter are the ones your engineers use, not the ones with volume.
- Manual selection with a fallback beats either extreme
- Review before on-site changes protects regulated pages
What you should be able to see for the fee
A subscription that cannot be inspected is an expense rather than an investment, so it is worth being specific about what you should be able to pull out of it. The Semalt panel keeps campaign automation in the same place as the Search Console analysis, the rank tracking and the indexing tools, which matters mainly because it means one export can carry the whole picture.
- Every candidate keyword handled individually. Each one is approved, rejected or deferred, so the campaign's keyword list is a record of decisions rather than a black box.
- Every placement recorded with its donor. New backlinks appear in the project feed with the donor's domain rating and traffic, which is what lets you judge whether a quality floor is holding.
- Movement between position bands. Rank tracking shows which phrases entered or left the top three, ten and thirty — the only readable signal when monthly search volumes are in double figures.
- Exports that leave the tool. CSV or JSON up to 10,000 rows and PDF up to 250 rows, rendered server-side, with your own logo and colours on the report.
Check the keyword list, not the rankings
Nothing has moved yet and nothing should have. What exists already is the pool the system assembled.
- Do the phrases match how buyers describe the product
- Reject the ones aimed at the domestic reader
Check the donors that have arrived
By now the feed contains placements with a rating and a traffic figure against each one.
- Would an engineer in your sector read that site
- Adjust the quality floor before buying more volume
Check band movement on export phrases
Entries into the top thirty and top ten are the signal; click totals on thin volumes are not.
- Compare against the baseline quarter, not last month
- Decide whether manual selection has earned its cost
Check the spend against the plan you wrote
Put the actual invoice lines beside the constructed table and see where the two diverged.
- Usually the add-on lines, rarely the subscription
- Rebuild next year's table from the real figures
The 250-row PDF limit is the one to plan around. A board paper or a distributor update should be well inside it; a full keyword dump should not be attempted in that format. Send the PDF to people who need the conclusion and the CSV to whoever will argue with it. Where placements are the thing under discussion, our own view on donor quality is set out under link building.
Common questions
Does one subscription cover both language sections of a site?
The unit is the domain. Danish and English pages under one host are one domain and one fee, however the directories are arranged. Two separate domains are two subscriptions, which is why the consolidation question is worth answering before the tier question.
Are the add-on slots monthly or one-off?
Treat them as a monthly line when budgeting, which is how they are costed in the tables above: 100 PBN slots is 100 USD in the month you run them, not 100 USD forever. The quantities offered are fixed steps rather than a free choice, so your budget moves between defined points.
Should we buy 500 PBN placements if we can afford them?
Not as a first move. The largest quantity costs 500 USD a month, which is the price of the upper subscription level, and it buys volume rather than fit. Start at a lower quantity, watch the donor ratings that appear in the feed, and increase only if what arrives is the kind of site your buyers read.
What is the earliest we can judge whether it is working?
First measurable movement typically appears after four to eight weeks, and export categories with thin volumes usually land at the slower end. Judge the first quarter on band movement and on what the placement feed contains, not on revenue. Judging on revenue at week six produces a decision made on noise.
Can we drop from the upper level back to the lower one?
Both levels are monthly per-domain subscriptions, so the shape of your spending can change with the year. A sensible pattern for a seasonal exporter is the upper level while a catalogue is being rebuilt and the lower level while it is merely being maintained.
Doing this with your own numbers
Build the same table before you build the campaign. Write down the number of domains, the level per domain per month, the number of months at that level, and the add-on quantity per month. Multiply each line, add the lines, then check the total a second way — by monthly average, or by subtotalling subscriptions and add-ons separately. Any plan whose total will not reconcile twice contains an assumption somebody has not stated.
Two figures anchor the range for a single domain. A year at the lower level is 1,788 USD with no add-ons. A year at the upper level with the largest of both add-ons is 500 + 600 = 1,100 a month, and 1,100 × 12 = 13,200 USD. Nearly every realistic single-domain plan for a Copenhagen exporter sits between those two. Their midpoint is 1,788 + 13,200 = 14,988, halved to 7,494 USD — so the constructed example above, at 6,147 USD, sits below the middle of the available range rather than at the top of it.
When the arithmetic is settled and the domain question is answered, the remaining work is choosing a level and watching the first quarter honestly. Campaign automation and its analytics live behind the same login, so the spend and the evidence for it are not in separate systems. If you want the current tier and slot prices in front of you while you fill in your own version of the table, sign in and price both levels against your own domain rather than working from figures quoted in an article. And whatever the total comes to, keep the sequencing rule: a quarter of automatic selection first, control second, volume last and only if the evidence asks for it.
