Create SEO-optimized content that ranks, engages, and converts.
Good content strategy isn't just about producing lots of content. It's about creating the right content, for the right audience, at the right time in their buyer's journey. Content that both ranks in Google and converts visitors into customers.
Our data-driven content strategy combines in-depth keyword research, competitor analysis, and insights into your audience's needs to create a content roadmap that delivers measurable results. From strategic planning to content creation and promotion.
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A complete strategy from analysis to execution
Comprehensive analysis of your existing content to identify strengths and weaknesses.
Deep understanding of your audience and development of detailed buyer personas.
Identify which topics and keywords your competitors rank for that you're missing.
Strategic content calendar that ensures regular publication of relevant content.
Detailed guidelines for content creation that ensure consistency and quality.
Ongoing measurement of content performance and optimization based on data.
"København SEO's content strategy finally gave us clear direction. Our blog traffic has increased by 400% and we now generate qualified leads every week."
Sarah Andersen
Content Manager, TechSolutions ApS
"Their content strategy transformed our online marketing. Finally content that actually performs."
"Strategic and data-driven. They know exactly what type of content works in our industry."
"The content calendar they created is worth its weight in gold. We always know what to publish next."
We create the strategy and can also help with content creation, or guide your team to produce the content.
A complete content strategy typically takes 2-3 weeks depending on scope.
We recommend a review every 6 months to ensure the strategy is up-to-date.
A well-thought-out content strategy is the foundation for successful content marketing and SEO. At København SEO, we develop data-driven content strategies that ensure your content both ranks in Google and resonates with your audience. Our holistic approach combines SEO expertise with deep understanding of content marketing to create a strategy that delivers measurable results.
Content strategy is about planning, developing, and managing content - both written and visual - that helps you reach your business goals. It covers everything from identifying which topics to write about, to how you structure your content, promote it, and measure success. A good content strategy ensures that every piece of content you produce serves a strategic purpose and aligns with your target audience's needs throughout their buyer's journey.
We always start with a comprehensive content audit of your existing content. This includes analysis of which pages perform well, which don't, and why. We identify content gaps - topics your competitors cover that you're missing. We also assess content quality and whether it matches search intent for your target keywords from our keyword research. This audit provides valuable insights that inform the strategic direction of your content roadmap.
A strategy is only valuable if it's implemented. We don't just deliver a PDF report - we provide you with an actionable content calendar, detailed content briefs, and clear guidelines for content creation. We can also help with the actual content production, or train your internal team in best practices for SEO content writing. Our goal is to make your strategy immediately actionable and easy to execute.
Different content formats serve different purposes. Blog posts are fantastic for ranking for informational keywords and building topical authority. Landing pages convert commercial searches. Guides and whitepapers can be used in lead generation. We help you choose the right content types based on your goals and your audience's preferences throughout their customer journey.
Creating good content is only half the battle - you also need to get it out to your audience. Our content strategy includes a promotion plan that can include email marketing, social media distribution, influencer outreach, and link building through guest posting. We ensure your content reaches the right people on the right channels to maximize visibility and engagement.
Content marketing is a continuous process. We set clear KPIs for your content, track performance, and optimize continuously based on data. This can include updating old content, consolidating cannibalizing pages, or pivoting your strategy based on new insights. Combine with our on-page SEO service to ensure every piece of content is technically optimized. Contact us today to learn how we can develop a winning content strategy for your business.
Book a free consultation today.